Is your marketing is aligned to 2019 trends?

Marketing shift is as real as global warming, in fact the former is faster and better than the latter.

6 min readMar 4, 2019

There is no argument in the power of an effective online marketing and the results it gives. With this real happening fact, one cannot ignore the digital marketing, changes that occurs evolving for better prospects. Sadly, many of the marketers cannot adopt and adapt to these changes as as the domain does.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated there are 1,805,260,010 websites on the web.

Let’s see what are the trends you have to watch out for in 2019 that will impact your 2020 digital marketing strategy

SEO is changing

Many of the SEO geeks may not like this change because SEO is like the wingman to content marketing. People are moving to voice-based search more and more, that makes the SEO shift very much real in the marketing world.

Thanks to Google Home and Alexa where people will no longer depend on a device that has a screen. According to ComScore, in 2018, 2 out of every 5 adults used voice search once per day. But in 2020, 50% of all searches will be done through voice search

Marketers have to align to this change, as Google will not drive the user to you website, instead it gives the answer to the user. This is where people will not read your article or check your website content, and SEO wishes that they didn’t exist.

Here are top ideas where you can still align your SEO for voice based search from the Forbes fame USA top marketer Neil Patel. He has listed out a better way to understand the voice based search and how to stand out ahead in the competition game.

Google updates will be more complex

From the 2018 report there were 12 updates for the year, and the year before it had 13 updates for Algorithms, last 2016 they had 11 updates released. It showcases that Google spends about a considerable amount of time and money in releasing 12 updates a year. That is a lot much update to stay updated in the Algorithms section.

From the two infamous Google updates Panda and Penguin, marketers has to learn that they have to produce useful and valuable content for their users.As much as you hate those updates, you cannot blame them for real. All they did was using these updates, they devalued the duplicate content that you have produced in your 300 words blog post or penalised your shady move on buying tons of back links to your website/blogs

If you want to drive more traffic to your website by beating Google, don’t understand the updates or the algorithms they release, instead move your focus in understanding about your users.

Use the following questions as your task plan and answer them to find out your users behaviours

Are users spending more time on your site? If yes how much is the session duration?
Are people bouncing off your site and heading back to the Google listing page? If yes, find what is the bouncing rate of the user and which pages shows high?
Are your brand queries increasing over time? Or people not see you as a brand?
Do people find your site connected to them, in other words, is your click-through-rate higher?

Try creating solutions to the search that your users perform. Example: When a user is making a search in Google, he/she is looking for an answer to their problem, if you can provide the solution to their problem, they are more likely to spend more time on your site and Google will love you

Is your marketing is automated and has a personalized approach?

Automation marketing is a perennial marketing feature, and it’s no surprise since, it speaks for both B2C and B2B marketing. Major mature giants in the business industry are investing in the AI and programmatic marketing. On the other hand, small business is looking at improvements by the relevance and timing of their emails through rule-based personalisation.

Generic marketing emails aren’t as effective as they once were. It is now a combination of automation and personalization that makes email marketing important for 2019.

“Automation marketing is a perennial marketing feature, and it’s no surprise since, it speaks for both B2C and B2B marketing”

You can trigger your email marketing to something specific, such as a user finds a particular ad about your service in the Social media like Facebook or Instagram and when they end up browsing the same on your website, follow up that user with a promotional price or demo video in a personalized email. This strategy is proven to be 70% of ROI. Focus on motivating an action that your user should do and combine them with your re-marketing techniques.

New Search Engines, New Content Types

This is good news to the content creators. Although you may have new search engines coming up soon and flooding, still they have to operate on content that is present in the web.

No one is disputing the power the words can have on the users, but be impeccable on your words across all the channels. Meaning, you have to be ready to create new content types.

Neil Patel generates 198,380 views every month from YouTube search. He is generating 388 days of watch time each month just from YouTube search. That’s crazy!

YouTube isn’t nearly as competitive as Google. Don’t just focus your efforts on Google

A total of 80% of Indian population engage to Youtube 73% of all Americans engage with YouTube. That means more than half of all

Just stick to in producing fundamentals of creating good videos with valuable information, you will make gains out of it. Focus your efforts on less-saturated forms of content like video and audio while optimising for less common search engines like YouTube.

Marketers will also have funnels

You have heard of funnels, bet many of you have not been using them. But with the more increased competition now, you may consider using one.

The best way to generate more customers isn’t acquiring more customers, but creating more active engagement with your already acquired customers. This will create increased active customers with your website or social media platforms.

“The best way to generate more customers isn’t acquiring more customers, but creating more active engagement with your already acquired customers”

Ultimate driving more revenues to your firm. When looked close, an active customer will approach you for again and again to enquire about your other products and services.

Terms like upsell, downsell and cross-sell should be the new friends to the marketers in 2019

Conclusion

2019 will be the crazy year for the marketers. Don’t be scared or afraid.

Plan your marketing strategy for your business and your audience. This will help you to look through the fine details hidden and make the most out of it.

Also if you have stuck in finding your strategy you can get your free analysis report generated exclusively by our marketing team that can give you dozen of ideas on where to pitch.

If you take the concepts and start to work on them, you can get so much done.

What do you think will change in 2019 besides the crazy marketing world?